
HOLISTIC LEADERSHIP DEVELOPMENT
A growth mindset for organizational change
❋Mergers & Reorganization ❋Culture Building ❋Performance Improvement
Is your team struggling with uncertainty, resisting change, or feeling disconnected from the organizations’ new direction? Do you sense hesitation, negativity, or a lack of alignment when new initiatives arise?
Pinwheel Associates helps professionals and organizations build the mindset and resilience needed to thrive amidst change.
Through group facilitation and individual coaching, Pinwheel creates exceptional experiences and imparts selfless strategies for increased clarity, purpose, and peak performance.
EXPERTISE
Keynotes & Workshops
Sales Training & Upskilling
Executive Coaching & Development
Impactful Results
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“I have relied on John to not only ensure my team was ready to adopt our new direction, but also to build resilience and adaptability—to meet the unknowns that will inevitably arise in the future.”
Steve Mangano | EVP/COO Behavioral Health, Team Health -
“I have worked with John at two of my organizations. He took the time to fully understand where we were going, tailored a solution that married his expertise and our unique needs, and instantly got our people moving in the right direction.”
Kyle Wiliford | VP Sales, Higher Logic -
“I hired John to align multiple sales models into a digestible approach to help our 200 person sales organization adapt to new market realities. Not only did it work, we adjusted our forecast HIGHER after outperforming our original forecast.”
Chad Bridge | VP Sales, Takeda Pharmaceuticals









EXCEPTIONAL EXPERIENCES
Within any organization, a shift from a self-preservation mindset to a “service to others” approach can be transformative and unblocking — bringing a spirit of collaboration, progress, and efficiency.
If your team is seeking tools to weather organizational change, Pinwheel can help.
The Foundations of Our Approach
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Focus on Service
Tragedy into Purpose
John’s experience on September 11th, 2001 led him to a search for ways to serve. He cofounded a nonprofit to encourage community connection and physical activity and has worked with the first responder community helping to offset the risks of PTSD. -
Professional Experience
Organizational Change Management
With 15+ years of leading corporate clients through change, John is well versed on turning challenges into opportunities, and helps organizations manage and work through the impacts of change. -
Civic Engagment
Local Policy & Advocacy
John’s mix of professional, civic, and personal experience compelled him to run for local office, and he continues to remain engaged in local policy associated with, public safety, housing and recreation.
REFRAMING ADVERSITY
Why we help
John Cerqueira brings over 15 years of experience as a top-rated facilitator, master certified coach, and #1 revenue producer at a top 20 sales training firm. But numbers only tell part of the story. At 22, John escaped the collapse of Tower One of the World Trade Center on September 11, 2001—helping a wheelchair user from the 68th floor along the way.
This revealed to him the power and fulfillment that comes with service to others and provided the opportunity to share this message through features on the Oprah Winfrey Show, Good Morning America, People Magazine, USA Today, The History Channel, and PBS.
Leveraging his MBA from UNC-Chapel Hill, real-world industry experience, and a heart for service, John offers a uniquely powerful lens on embracing change and stepping into our best selves.

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